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Privacy Policy for The Edgewater Hotel

We are committed to preserving the privacy, integrity and security of the personal information we maintain about our customers and those who reach out to us. We have developed this Privacy Policy to explain how we manage and use personal information and to ensure we comply with our legal obligations under applicable data privacy and protection laws.

It is important that you read this privacy policy carefully so that you are fully aware of how we collect and process personal information.

The Edgewater Hotel, (“us”, “we”, or “our”) operates https://www.theedgewater.com (the “Site”).  This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

We use Personal Information to provide you with services from our Site, to build features that will make the services available on the Site easier to use, to contact you about these services, and to send advertisements, marketing material or other offers that we think might be of interest to you.  We also use Personal Information to fulfill your bookings, to collect payment, and to manage your reservations.

Information Collection and Use

While using our Online Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personal Information is any information collected and recorded in a format that allows you to personally identify, either directly (for example, name) or indirectly (for example, phone number), as a natural person.

Types of Data We Collect – Personal Data

While using our Hotel Online Services to request information, we may ask you to provide us with certain personal information that can be used to contact or identify you (“Personal Data”). Personal Data is any information collected and recorded in a format that allows you to personally identify, either directly (for example, name) or indirectly (for example, phone number), as a natural person.  Personal information may include, but is not limited to:

How We Collect Personal Data

We collect personal data from you in a variety of different ways:

How We Collect Other Data

If you do not want data collected with cookies, you can learn more about controlling cookies at: http://www.allaboutcookies.org/manage-cookies/index.html  .

You can choose whether to accept cookies by changing the settings on your browser or by managing your tracking preferences by clicking on “Tracking Preferences” located at the bottom of our home page.  You also will not receive advertising or other offers from us that are relevant to your interests and needs.

Information Sharing

The Hotel may share personal information as described in this Privacy Policy. In all cases, we take appropriate measures to share only the information that is needed to fulfill the purposes for which we share the information.  We may share personal information with:

Unless prohibited by applicable law, we reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets (or during the negotiations of any of such sale or transfer). If we engage in such a sale or transfer (or related negotiations), we will – where required by applicable law – make reasonable efforts to direct the recipient to use the personal information we provide in a manner that is consistent with this Privacy Notice. After such a sale or transfer, individuals may contact the recipient with any questions concerning the processing of their personal information.

Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to strict confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Retention of Personal Information

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, financial, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

We will take all reasonable steps to destroy, or erase from our systems, all the personal information we hold about you when it is no longer required.

Updating or Accessing Your Personal Information

Under certain circumstances, you have rights under data protection laws in relation to your personal data.  Those rights include:

  1. Establishment of data’s accuracy;
  2. Use of the data is unlawful but you do not want us to erase it;
  3. Hold the data even if we no longer require it, so you can exercise or defend legal claims; or
  4. Objection to our use of your data.

If you wish to exercise any of the rights set out above, please contact us by emailing privacy@theedgewater.com.

If you wish to exercise any of those rights we may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made multiple requests. In this case, we will notify you and keep you updated.

Managing Your Information

We want to give you choices regarding use of your personal information for marketing and advertising purposes. We have established a privacy department where you can view and make certain decisions about your personal data use and if you wish to access this please email us at privacy@theedgewater.com or mail us at:

The Edgewater Hotel
Global Compliance, Privacy
1001 Wisconsin Pl
Madison, WI 53703
United States of America

Moreover if at any time you believe that any personal data we are holding about you is inaccurate, out-of-date or incomplete, please tell us by emailing us at privacy@theegewater.com and we will work with you to address.

Revisions to the Privacy Policy

We may need to make changes to this Privacy Policy from time to time to take account of changes in law or the needs of our business. Please refer to this page regularly to see any changes or updates to this Policy.

Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

How to Contact Us

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the details set out below:

Email us at privacy@theedgewater.com or mail us at:

The Edgewater Hotel
Global Compliance, Privacy
1001 Wisconsin Pl
Madison, WI 53703

Complaints

If you are not satisfied with our response to any queries or complaints you raise with us or believe we are not processing your personal data in accordance with the Data Protection laws you have the right to lodge a complaint at the Information Commissioner’s Office (ICO) (https://ico.org.uk/). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.