Madison’s Place for Game Day

Stop by The Market, located on the 7th floor of the Wisconsin Building, for a variety of Badger merch, rain ponchos, coffee, snacks, wine, beer and more!

For grab and go breakfast–coffee, hot breakfast sammies, oatmeal–stop by The Market, located on the 7th floor of the Wisconsin Building. To sit down for breakfast or brunch, head to The Statehouse, located on the 7th floor of the Wisconsin Building.

Hotel guests receive complimentary shuttle wristbands for the shuttle at check in.  The wristbands are required to board the pre-game and post-game shuttles on Saturday.

The shuttle begins 2 hours prior to game time. They will run every half hour. The post-game shuttle will run for two hours following the game.

Seating is on a first-come-first-served basis.  Shuttle wristbands can be purchased in person at The Market on the 7th floor of the Wisconsin Building.

The shuttle will pick up outside the 7th-floor Market entrance.  You will need your wristband to board the shuttle.

The shuttle will drop off pre-game and pick up post-game on Dayton Street in front of Union South.

Seating is on a first-come-first-served basis.  If you have a large group that would like to sit together, we recommend taking an earlier shuttle.

No, our shuttle is strictly for transportation to the game. If you are a hotel guest, we can arrange alternate transportation.

Yes, of course! The shuttle is open to the public.  Please go to The Market to purchase shuttle passes.

Hotel guests ride the shuttle complimentary, and you are not required to take the return shuttle.

There is no cost for children 12 and under.